AW’2019/20 MAD DAISY MOSCOW x KSENIASERAYA collection is inspired by unique style common for the traditional Russian country house where the clothes are kept and worn by members of one family through generations.
The images depicting people wearing these easy and spontaneous looks mixed with hand-recycled sweaters knit by grandmothers, thus representing incredible combinations, one can always find in the pictures of the USSR in 80’s. So in this collection the looks were reconsidered and got their up-to-date interpretation. In the silhouettes the emphasis is made on extended shoulders and straight hips. The garments include knit and stitched coats, narrow waist dresses, oversized jackets, jumpers, trousers and skirts.
Bright color palette of electric blue, emerald, mustard, turquoise and high quality fabrics such as merinos, mohair, alpaca, viscose, cotton - make this collection look original and beautiful as well as comfy to wear.