Every collection created by the brand is strictly bound to one specific concept. This time it is chitin – a natural component that serves as a protection for living organisms. From the very beginning the main function of the clothing was protection. Yet, under the ‘’Chitin covering’’ there is always something, hidden from the rest of the world.Printed fabrics with animalistic motifs of Chinese watercolors are the key element of the collection. The prints were designed in collaboration with artist Olga Vorobyova Bruner and made by SOLSTUDIO exclusively for MAD DAISY MOSCOW. The muse of the collection is a woman who is tender and strong at the same time. Her delicate silhouette is complimented by extended shoulders and textured fabrics.
The collection includes printed cotton summer coats, dresses, skirts, bombers and t-shirts. The color palette varies from light blue to light pink and yellow.
Footwear is also a part of the collection. Each pair is hand-made from Italian leather and thus becomes unique in its design and making.