MAD DAISY MOSCOW partners with State Tretyakov Gallery to create new collection called «ALOPETIANKA». Collection is way beyond a fashion project, it is a socially important statement much-needed for millions of women.
The core motif in collection’s design is an artwork of Russian avant-gardist Natalia Sergeevna Goncharova «The space», created in 1958. This famous cubo-futuristic experiment is a part of State Tretyakov Gallery’s collection. «The space» represents a cosmic landscape — artist interprets the interrelation of space and time. The persona of Natalia Goncharova also provided strong inspiration. Throughout her life she challenged stereotypes of «female behaviour», always perceiving «beauty» without its false front.